Upland Unified School District
Category
Creative Direction · Video Production · Motion Design
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An ongoing creative partnership bringing Upland Unified’s programs, people, and stories to life through strategic video and motion design.
Stories Worth Sharing
Upland Unified School District has been doing meaningful work across its schools and programs for years, but many of those stories weren’t reaching the broader community.
The opportunity was to build a stronger brand presence through storytelling - showcasing the people, programs, and opportunities that make Upland Unified special while giving individual initiatives the creative support they needed to connect with students and families.
More Than a Project
What started as video production grew into an ongoing creative partnership.
Working alongside district leadership, communications, principals, and educators, I developed stories across Upland Unified — from preschool enrollment and career education to attendance initiatives and college-readiness programs.
My role stretched across the entire process: creative direction, directing, production, motion design, editing, and post-production.
Each project had its own objective and audience, but the goal remained the same: help the community see the great work already happening inside Upland Unified.
One District. Different Stories.
Every project with Upland Unified had a different audience, challenge, and objective. The creative changed with each one, while staying connected to a larger goal: helping the district better share the work happening across its schools.
Step Up Preschool — Building awareness and supporting enrollment through a warm, energetic look at UUSD's early learning experience.
Upland High School CTE — Showcasing hands-on learning, real-world skills, and the career pathways available to students.
Attendance Campaign — Turning a district-wide priority into approachable, engaging creative built around why showing up matters.
U College — Highlighting opportunities and experiences that help students prepare for what comes next.
Stories That Reach Beyond the Classroom
Individual videos have reached 60,000+ views, campaigns have supported enrollment, and successful projects have grown into an ongoing creative partnership across the district.
More importantly, the work has helped Upland Unified consistently show its community the great things already happening inside its schools.
Building a Stronger Presence
The partnership with Upland Unified became about more than producing individual videos. Each project created another opportunity to show the community what was happening inside its schools - and give students, families, and educators something they could connect with.
From preschool enrollment to career education and district-wide initiatives, storytelling became a way to build awareness, support programs, and strengthen the connection between Upland Unified and the community it serves.
Good Stories Were Already There
Upland Unified didn't need to manufacture a story. Its schools were already full of them.
My job was to find those moments, shape them into something people would care about, and help more of the community see the work happening every day.
The stories were already there. They just needed to be seen.
