Tre'Dish
A campaign film highlighting TreDish’s partnership with Riverside County and the local entrepreneurs using the platform to grow their businesses.
Connecting Local Food With Local Opportunity
TreDish partnered with Riverside County to create new opportunities for local food entrepreneurs and small businesses.
The challenge was awareness. To grow the platform locally, TreDish needed more business owners to understand what it was, how the partnership worked, and what joining could mean for them.
Making the Opportunity Real
Rather than simply explaining the platform, we focused on the people behind it.
The campaign film brought TreDish's Riverside County partnership to life through the entrepreneurs it was designed to support — creating a story that could introduce the platform, build trust, and encourage more local businesses to get involved.
I led creative direction, directing, and post-production, delivering the primary campaign film along with five cutdowns for extended use across digital channels.
One Story. Multiple Touchpoints.
The hero film established the larger story behind the partnership, while five cutdowns extended the campaign into shorter, platform-ready pieces.
1 Hero Film — Telling the story of the TreDish and Riverside County partnership.
5 Campaign Cutdowns — Extending key stories and messages into shorter digital content.
Community Focused — Built to connect directly with Riverside County's small business community.
The result was a flexible body of content designed to make TreDish's mission feel less like a platform — and more like an opportunity.
Stories That Open Doors
The goal wasn't simply to explain what TreDish does. It was to show what becomes possible when the right people, resources, and opportunities come together.
Sometimes the best way to sell an opportunity is to show who's already building with it.
